Reading Is The Goal

Reading is the Goal is a free program open to elementary school grade classrooms in the Greater San Diego Area. We coordinate directly with school district leadership, principals and teachers to encourage classrooms to sign up and participate.  

The San Diego Gulls Reading is the Goal Program’s objective is to convey the importance of reading as the foundation to success and to help students cultivate a life-long love of reading. The program encourages students to read as much as they can and record their daily reading times on an official Reading Is the Goal form. The San Diego Gulls reward students based on their participation and personal achievement. 

All-Digital Program Format

We have transitioned Reading is the Goal to an all-digital format. Please keep an eye out for emails from the Community Relations department for program information, digital materials, and important updates throughout the school year.

Our 2025–26 Reading is the Goal program has come to a close. We want to thank the 300+ classrooms throughout San Diego County who participated this past school year. If you’re a teacher who’s interested in participating next year, please fill out the interest form below.

If you have any questions, feel free to reach out to communityrelations@sandiegogulls.com.